AP/SPRT 2060
Sport, Social Media and Public Relations
Fall 2026
Topics
- Sport public relations and communication strategy
- Athlete and organization reputation
- Crisis communication and media training
- Branding, fan engagement and community relations
- Social media, athlete advocacy and ethics
Sources
- Course catalogue ↗2026–2027
- Public course outline ↗Fall 2026
- No required textbook. Weekly articles, case studies and news are posted to the course site; no individual reading titles are listed.