BUMK 750
Customer Equity Management
Managing customers of a business, whether in B2B or B2C space, as a portfolio of equity. Understanding the current and future value of customers to the business. Topics include selective acquisition, development, and retention of customers using latest developments in information technology.
Topics
- selective acquisition
- development
- and retention of customers using latest developments in information technology
Topics explicitly listed in official catalogue description
Prerequisites & course information
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: BUMK722 or BUMK750 .
Sources
- Course catalogue ↗2026-2027