Marketing
2026-2027
29 courses
- BUMK 701Marketing Research Methods
- BUMK 706Marketing Analysis
- BUMK 715Consumer Behavior
- BUMK 716Brand Management
- BUMK 717Integrated Marketing Communications
- BUMK 720Marketing Strategy
- BUMK 722Customer Equity Management
- BUMK 724Customer Analysis
- BUMK 726Statistical Programming for Customer Analytics
- BUMK 731Business-to-Business Marketing
- BUMK 736Service Marketing and Management
- BUMK 742Marketing Analytics for Consulting
- BUMK 744Marketing Research and Analytics
- BUMK 746Data Science for Customer Analytics
- BUMK 747CRM Analytics
- BUMK 750Customer Equity Management
- BUMK 757Marketing Strategy
- BUMK 758Special Topics in Marketing
- BUMK 759Independent Study in Marketing
- BUMK 760Business Policies and Ethics
- BUMK 762Business Communication I
- BUMK 764Business Communications II
- BUMK 766Digital Analytics
- BUMK 770Retail Analytics
- BUMK 772Innovation Analytics
- BUMK 773Pricing Analytics and Strategies
- BUMK 774Market Forecasting
- BUMK 776Action Learning Project
- BUMK 790Business Communications
No courses found.