BUMK 757
Marketing Strategy
A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.
Topics
- competitor analysis
- buyer analysis
- market segments
- and product strengths and weaknesses
- product related issues are identified and marketing strategies developed
- assessed and implemented
Topics explicitly listed in official catalogue description
Prerequisites & course information
Prerequisite: BUSI650 . Credit Only Granted for: BMGT757 or BUMK757 . Formerly: BMGT757.
Sources
- Course catalogue ↗2026-2027