BUMK 766
Digital Analytics
Examines the process of developing, implementing and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention is devoted to the tools and techniques unique to the electronic media.
Prerequisites & course information
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: BUMK758N or BUMK766 . Formerly: BUMK758N.
Sources
- Course catalogue ↗2026-2027