Influencer Marketing

(3 Credits)

This course explores the dynamic world of influencer marketing, a powerful tool in the digital marketing landscape. Students will explore the strategic selection of influencers and understand how to identify individuals who align with brand values and objectives. The course covers campaign design, execution, and effectiveness measurement, emphasizing engagement, reach, and ROI metrics. Through case studies and real-world examples, students will learn to leverage social media platforms to amplify brand messages and build authentic connections with target audiences. The ethical considerations and regulatory guidelines surrounding influencer partnerships will also be examined. Practical assignments will enable students to create and implement influencer marketing campaigns, developing skills in negotiation, content collaboration, and performance analysis. By the end of the course, students will be equipped with the knowledge and tools to integrate influencer marketing into broader marketing strategies effectively, driving brand awareness and consumer engagement.