Integrated Marketing
2026-2027
36 courses
- INTG1-GC 1000Integrated Marketing
- INTG1-GC 1005Campaign I: Strategy & Execution
- INTG1-GC 1011Competitive Strategy
- INTG1-GC 1015Campaign II: Planning & Management
- INTG1-GC 1025Database Management & Modeling
- INTG1-GC 1030Finance for Marketing Decisions
- INTG1-GC 1035Digital Marketing
- INTG1-GC 1055Statistical Measurements, Analysis & Research
- INTG1-GC 1060The C-Suite Perspective: Leadership & Integrated Marketing
- INTG1-GC 2015Internship
- INTG1-GC 2100Social Media & The Brand
- INTG1-GC 2105Search Marketing
- INTG1-GC 2115Operations Strategy
- INTG1-GC 2120E-Commerce Marketing
- INTG1-GC 2135Pricing Strategy
- INTG1-GC 2140Channel and Trade Management
- INTG1-GC 2145Luxury and Fashion Marketing
- INTG1-GC 2200Brand Strategy
- INTG1-GC 2205Managing Products & Brands
- INTG1-GC 2210Consumer Behavior
- INTG1-GC 2220Influencer Marketing
- INTG1-GC 2225Sales and Account Management
- INTG1-GC 2230Digital Advertising and Programmatic Strategy
- INTG1-GC 2300Business Analytics and Data Visualization
- INTG1-GC 2305Web Analytics: SEO/SEM, PPC, Email & Clickstream
- INTG1-GC 2310Advanced Test, Analysis, & Experimental Design
- INTG1-GC 2315CRM: Managing Customer Experience
- INTG1-GC 2320Data Visualization Lab
- INTG1-GC 2325Customer Analytics
- INTG1-GC 2330Introduction to MARTECH
- INTG1-GC 2335Artificial Intelligence Marketing
- INTG1-GC 3085Research Process and Methodology
- INTG1-GC 3100Special Topics:
- INTG1-GC 4000Capstone
- INTG1-GC 4001Capstone Thesis
- INTG1-GC 9000Global Experience
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