Introduction to MARTECH

(3 Credits)

This course explores the dynamic intersection of marketing and technology, providing students with a foundational understanding of marketing technology (MARTECH) and its critical role in modern marketing strategies. Students will investigate the evolution and current landscape of MARTECH, examining essential tools and platforms that enhance marketing efficiency, engagement, and measurement. Topics include customer relationship management (CRM) systems, marketing automation, data analytics, social media management tools, and content management systems.