Artificial Intelligence Marketing

(3 Credits)

This course introduces Artificial Intelligence and its applications in Marketing. Students learn about the building blocks of Artificial Intelligence in the marketing context, including generative AI and how it has transformed marketing activities and its contemporaneous marketing applications across the entire marketing mix. They also explore how marketers can implement Artificial Intelligence using no-code and low-code environments. This course will engage students in hands-on activities, using machine learning models, natural language processing, and generative AI platforms to create AI-generated marketing plans and content.