Capstone Thesis

(3 Credits)

The Capstone Thesis course is a rigorous academic project designed for students in the MS in Integrated Marketing program to demonstrate their ability to conduct independent research and apply theoretical knowledge to real-world marketing issues. Over the semester, students will identify a research question, conduct a comprehensive literature review, develop a research methodology, collect and analyze data, and present their findings in a well-structured thesis. This course emphasizes critical thinking, scholarly research, and analytical skills. Students will work closely with a faculty advisor to ensure their research is methodologically sound and relevant to contemporary marketing practices. At the end of the Capstone Thesis, students will present and defend their research before a panel of faculty members. This course prepares students for advanced roles in marketing by honing their research capabilities and deepening their understanding of complex marketing environments.