Data Visualization Lab

(3 Credits)

This course equips students with the skills to transform complex data sets into compelling visual narratives that drive actionable insights and strategic decisions. Students will learn to use leading visualization tools and software, including Tableau, to create dynamic dashboards, interactive reports, and visually appealing presentations. Emphasis will be placed on understanding the psychology of visual perception, selecting appropriate visualization techniques, and applying best practices in data storytelling. Through practical exercises, case studies, and projects, students will gain proficiency in conveying marketing data effectively, enhancing their ability to communicate findings to diverse stakeholders. By the end of the course, students will be adept at leveraging data visualization to uncover trends, patterns, and opportunities within the marketing landscape.